Profile
Accomplished and results-driven Digital Product Manager with a diverse background in health-tech, prop-tech, HR, and e-commerce. Expertise as both a business analyst and full-stack software developer, excelling at delivering innovative digital solutions. Known for an analytical and customer-centric approach, adept at balancing strategic business imperatives with exceptional user experiences, fostering collaboration, and driving measurable success.
Dowload CVKey Achievements
- Managed the successful replatforming and rebranding of Telstra Health’s Medicines Information management system into 'Entry Point', enhancing operational efficiency and Clinical Decision Support for internal and external customers. Spearheaded the UX and tech stack upgrade of AusDI product, improving user experience and securing long-term business sustainability.
- Spearheaded Telstra Health's position in the healthcare market as a trusted provider of Electronic Referral solutions, leading to a business partnership with the Australian Government by delivering an interoperable SMART on FHIR electronic work capacity certificate referral solution for ReturnToWorkSA and Comcare.
- Expanded MedicalDirector’s market share by planning and overseeing the end-to-end delivery of its first Medicines DaaS API platform, from concept through to the execution of the initial customer service contract.
- Drove revenue growth for Getting Personal, one of the UK's largest online personalized gift stores, by facilitating the successful implementation of a tailored retail Data Analytics solution.
- Contributed to the rebranding of Best Western Hotels by delivering a business-critical Ecommerce Platform, enhancing brand recognition and customer experience across 290+ privately-owned hotels.
- Increased processing efficiency and accounting accuracy for Best Western Hotels by designing and developing a Credit Card Reconciliation application, validating phone sales against actual sales data.
Core Competencies
| Competency | Description | Tools/Methodologies |
| Product Strategy Development | Define product vision and roadmap aligned with business goals and user needs. Prioritize features based on market trends and competition. | North Star Metric, OKRs, SWOT Analysis, Business Model Canvas |
| User-Centered Design & UX Focus | Advocate for users by applying UX/UI best practices to create intuitive, user-friendly products. | Design Thinking, Figma, User Personas |
| Data-Driven Decision Making | Use data to validate decisions and guide product improvements based on customer behavior and performance metrics. | Google Analytics, A/B Testing, SQL Microsoft Power BI, Tableau |
| Agile Methodology & Product Development Lifecycle | Lead teams through agile processes, ensuring smooth product development from ideation to launch. | Scrum, Kanban, Jira, Confluence |
| Stakeholder Management & Communication | Align cross-functional teams and communicate product value effectively to all stakeholders. | RACI Matrix, Microsoft Teams, Miro, PowerPoint |
| Technical Acumen | Understand technology and development processes to bridge the gap between business and engineering. | APIs, Postman, GitHub, DevOps principles |
| Roadmap & Backlog Prioritization | Prioritize features to maximize value and impact using structured frameworks. | MoSCoW, RICE, Trello, Productboard |
| Market & Competitive Analysis | Analyze market trends and competition to ensure product differentiation and growth. | Porter’s Five Forces, SEMrush, Ahrefs |
| Customer Empathy & Feedback Loops | Regularly engage users to gather feedback and iterate product features based on customer pain points. | NPS, UserTesting, Customer Journey Mapping |
| Financial Acumen & Business Value Creation | Align product goals with business outcomes like revenue, profitability, and customer retention. | P&L Management, ROI Calculations, Pricing Models |
| Growth Mindset & Continuous Learning | Stay updated on industry trends and continuously improve skills and processes. | Linkin Learning, Product-Led Growth, Lean Startup |
| Risk Management & Problem Solving | Identify risks early and develop solutions to ensure successful product delivery. | Risk Matrix, Root Cause Analysis, Fishbone Diagram |
Education
- BSc (Hon) Computer Studies (2.1) Teesside University, Middlesbrough, 2002 to 2004
Dissertation on Medical Information System using Microsoft Technologies - HND Computing (Information Technology) Teesside University, Middlesbrough, 2000 to 2002
Training & Certification
- Certified Scrum Product Owner (CSPO) Scrum Alliance, 2022
- First Aid St John Ambulance Australia (NSW)
- ICARE Customer Services Course Interchange & Consort Hotels, York, 2011
- City & Guilds AutoCAD 2D & 3D Design York College of Further & Higher Education, York, 1999 to 2000
- 8th Kyu Shodokan Aikido York, England
- 7th Kyu Shorinji Kan Jiu Jitsu York, England
- 2nd Kyu Kano Institute of Judo Randburg, South Africa